Amaranté London: Floral Mastery at the Regent’s Park Taste Festival
Renowned for our exceptional event floristry services in London, specialising in designing, creating, and installing bespoke floral arrangements for corporate events, we have built a reputation for transforming spaces into visually stunning environments.
Regent’s Park Taste Festival: A Culinary Paradise
The Taste of London is a delightful food festival held every summer in Regent’s Park. Over five days, the park is transformed into a culinary paradise, offering the best of the city’s food and drinks. Among the participants this year was Angelo Poretti. This well-known Italian beer brand sought our corporate event expertise to design, create, and install bespoke floral arrangements for its stand.
A Mediterranean Oasis: Angelo Poretti Stand
Angelo Poretti’s stand featured a two-level structure with a beige, stucco-like material, evoking a Mediterranean feel. The Poretti sign prominently displayed below the archway highlighted the brand. Blue awnings and wicker chairs were arranged around the serving area, offering a comfortable place for guests to enjoy their drinks.
The Challenge: Design and Deliver Vibrant Bespoke Floral Arrangements
We faced the challenge of decorating the stand with vibrant floral arrangements to create a colourful and inviting atmosphere. The entrance arch was adorned with lush green foliage and vibrant pops of pink, white, and orange flowers. Trees lined the arch and the building, adding a layer of natural beauty that perfectly fit the festival theme.
To ensure a cohesive and immersive experience, we covered every possible area without overwhelming the space. The ground floor featured hanging floral arrangements with green foliage interspersed with pink, orange, white, and purple stems, creating a cascading effect that drew the eye upwards.
A potted lemon tree in a bronze planter added a touch of freshness to the stand, complementing the Mediterranean-themed floral decor.
The pergola, a focal point of the floral design, was dressed in hanging wisteria, wisteria branches, foliage, and monkey vine. Delicate floral touches trailing the external beams seamlessly fused the exterior and interior into a harmonious, cheerful, and bright location.
Our attention to detail ensured that every part of the installation was consistent in tone and beauty. For a finishing touch, we adorned a set of swings with minimal faux ivy garlands and small floral accents, maintaining the floral theme while providing a charming spot for festival-goers to enjoy.
We immensely enjoyed working with Angelo Poretti on this installation, bringing a range of installations to this beautiful event.
If you're interested in adding floral arrangements to a stand for your next event, call us now at 0204 525 6518 and speak with a team member, or use the contact form to describe your needs and how we can help!