Guests were invited to take part in this unique activation by selecting a single stem tulip, a symbol of connection and new beginnings, accompanied by an exclusive invitation to the store opening. This thoughtful gesture encouraged community participation and created excitement for the big day.

Our team’s expertise in crafting meaningful brand experiences ensured that the activation not only celebrated Adidas’ iconic identity but also created an unforgettable moment for everyone involved.

In a nod to the location and its cultural significance, we incorporated single stem tulips—the national flower of the Netherlands—as the centrepiece of the activation. Each tulip, a symbol of growth, renewal, and connection, was paired with an exclusive invitation, encouraging recipients to bring their bloom to the store’s opening day. This thoughtful gesture bridged the brand’s innovative spirit with a meaningful cultural connection, fostering excitement and participation among the local community.

Our role extended beyond aesthetics, ensuring every detail of the activation reflected Adidas’ bold and forward-thinking ethos. The tulips not only celebrated the store opening but also created a moment of shared anticipation and local pride. This activation exemplified our ability to blend cultural significance with brand storytelling, leaving a lasting impression on both the guests and the iconic brand we represented.