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BLANK STREET

Wide view of Blank Street Coffee's storefront adorned with Amaranté London's floral arrangement for Chelsea in Bloom. The installation features an archway of lush green foliage, pink and purple flowers, enhancing the café's exterior and creating a striking visual impact.
Wide view of Blank Street Coffee's storefront adorned with Amaranté London's floral arrangement for Chelsea in Bloom. The installation features an archway of lush green foliage, pink and purple flowers, enhancing the café's exterior and creating a striking visual impact.

Blank Street Coffee for Chelsea in Bloom: A Vibrant Floral Showcase by Amaranté London

Blank Street Coffee on King's Road in London sought an event florist for this year's Chelsea in Bloom. We were engaged to transform their storefront with a unique flower arrangement that would capture the essence of the event and the coffee shop's distinctive brand.

Conceptualising the Design

The creative journey began with a discussion with the team at Blank Street Coffee. We aimed to align the floral design with their brand's identity while reflecting the vibrancy and creativity typical of Chelsea in Bloom. Drawing inspiration from the rich, bold colours of their signature Blueberry Matcha, we envisioned a floral arrangement that would enhance the café's exterior and draw in passersby with its visual appeal.

We Designed and Created the Floral Arch

The design process involved selecting a palette that echoed the delicate yet vibrant hues of the Blueberry Matcha. We chose a lush combination of green foliage to serve as the foundation, creating a natural and verdant backdrop. The rich greens were thoughtfully interspersed with an array of pink and purple flowers, meticulously chosen to mirror the fundamental tones of the signature beverage. Our expert florists carefully arranged the flowers to create a harmonious blend of colours, offering a dynamic yet cohesive visual experience.

The Installation and Final Touches

On the installation day, our team worked with precision and dedication to bring the client's vision to life. We installed the floral arch to frame the entrance of Blank Street Coffee, transforming the storefront into a welcoming and enchanting space. The combination of greenery and vibrant flowers created a sense of 'cheerful lushness' that perfectly captured the spirit of Chelsea in Bloom.

The result was a breathtaking floral arrangement that celebrated the natural beauty of flowers and enhanced the overall atmosphere of the King's Road location. The installation became an instant attraction, drawing the admiration of the coffee shop's clients and those passing by.

The Chelsea in Bloom installation at Blank Street Coffee is an example of the power of floral design in transforming spaces and elevating experiences for events like this.

Blank Street Coffee was seeking an event florist and engaged us to transform the front of their store into a vibrant showcase of natural beauty for their entrance to this year's Chelsea in Bloom.
Image of a detailed view of Amaranté London's floral installation for Blank Street Coffee at Chelsea in Bloom. The arrangement showcases a cascade of green eucalyptus leaves, pink roses, and purple flowers, creating a lush, inviting entrance that draws attention to the café.
Image of Amaranté London's floral installation at Blank Street Coffee for Chelsea in Bloom, featuring a mix of lush green eucalyptus, pink roses, and purple flowers. The vibrant arrangement enhances the café's storefront, making it a focal point of natural beauty on King's Road.
This is a close-up of the vibrant floral arch arrangement created by event florist Amaranté London for Blank Street Coffee's storefront during Chelsea in Bloom. It features lush green foliage with pink roses, purple hydrangeas, and delicate lavender sprigs, enhancing the natural beauty of the store's exterior.
This floral arch, designed by Amaranté London, an event florist in London, was designed for Blank Street Coffee during Chelsea in Bloom. It showcases an elegant blend of pink roses, purple hydrangeas, and green foliage. The floral arrangement frames the café's entrance, creating a visually captivating, welcoming experience.
Another view of Amaranté London's floral installation for Blank Street Coffee's storefront features a vibrant mix of pink hydrangeas, purple roses, and lush green foliage. The floral arch beautifully complements the café's exterior, adding a natural elegance for Chelsea in Bloom.
A close-up of the floral décor created by Amaranté London for Blank Street Coffee's participation in Chelsea in Bloom. This detailed view highlights the intricate mix of pink and purple flowers with lush green foliage, perfectly complementing the café's exterior.

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If you’re seeking a florist who can help plan and design a spectacular event and would like to learn more about how we partner with clients to design and create bespoke floral arrangements like this, please fill out the enquiry form below to organise a consultation with our team.

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